Redirecting users

The redirect link is what your audience clicks. Steer where it lands with query parameters.

Using a redirect link

Use the redirect link as is, or append query parameters to steer the landing:

supermarket: A supermarket slug to send the visitor straight into that supermarket's flow, skipping the chooser. The slugs a link accepts are listed in that link's create response.
yields: The number of servings to scale the recipe to, for example yields=6.
utm: Standard UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term) for campaign level reporting.
locale: Render a multi-language link in a specific language, for example locale=nl. Limited to the languages the link was created with; otherwise we serve the best match.
preferences: Comma-separated product preferences to pre-enable in the widget: organic filters to organic products and premium pre-enables the Albert Heijn Premium discount (Albert Heijn only). Example preferences=organic,premium.

Redirect link examples

https://any.tobasket.com/to/kJ8sP2qLm4Xz
https://any.tobasket.com/to/kJ8sP2qLm4Xz?supermarket=jumbo&yields=6
https://any.tobasket.com/to/kJ8sP2qLm4Xz?utm_source=newsletter&utm_campaign=spring

Measurement and UTM tracking

Every visit on a redirect link is measured and linked to your account, the link and the destination. Add UTM parameters for campaign level reporting: we create a tracked session and carry it through the basket and order flow, so orders can be attributed to your campaigns.

Your UTM values are used for our reporting only and are never forwarded to the retailer.